ASBAD

Set to 4 different clues across 4 published puzzles, most often "That's just ___!" — The New York Times, Friday, 4 September 2009.

5 letters

Every clue on record, most used first

"That's just ___!"once
The New York Times — Friday, 4 September 2009
Equally awfulonce
The New York Times — Monday, 19 May 2008
"There's no such thing ___ publicity"once
The New York Times — Sunday, 11 May 2008
"___as things may seem..."once
The New York Times — Sunday, 31 March 1996