BRITE

Set to 2 different clues across 2 published puzzles, most often “Shiny, in product names” — The New York Times, Friday, 16 May 2003.

5 letters

Every clue on record, most used first

Shiny, in product namesonce
The New York Times — Friday, 16 May 2003
Commercial name part meaning "shiny"once
The New York Times — Saturday, 20 December 1997