BUDWEISER

Set to 2 different clues across 2 published puzzles, most often “Brand associated with 40-Across” — The New York Times, Wednesday, 24 March 2010.

9 letters

Every clue on record, most used first

Brand associated with 40-Acrossonce
The New York Times — Wednesday, 24 March 2010
Big Super Bowl advertiser, traditionallyonce
The New York Times — Monday, 18 January 2010