Filed from 25 published puzzles

HYPE

Set to 16 different clues across 25 published puzzles, most often “Ballyhoo” — The New York Times, Thursday, 19 August 2010.

4 letters

Every clue on record, most used first

  • Ballyhoo8 times

    The New York Times — Thursday, 19 August 2010

  • Oversell2 times

    The New York Times — Sunday, 20 June 2010

  • Publicity2 times

    The New York Times — Thursday, 25 January 1996

  • Talk uponce

    The New York Times — Thursday, 17 June 2010

  • Some hot aironce

    The New York Times — Sunday, 14 February 2010

  • Lots of talkonce

    The New York Times — Sunday, 1 June 2008

  • Publicist's jobonce

    The New York Times — Tuesday, 5 December 2006

  • It's hard to live up toonce

    The New York Times — Sunday, 12 January 2003

  • Big builduponce

    The New York Times — Wednesday, 11 July 2001

  • Promote big-timeonce

    The New York Times — Thursday, 8 June 2000

  • Hooplaonce

    The New York Times — Thursday, 31 December 1998

  • Promotional overkillonce

    The New York Times — Sunday, 1 March 1998

Other answers to these clues