KRAFT

Set to 9 different clues across 12 published puzzles, most often “Velveeta maker” — The New York Times, Wednesday, 9 June 1999.

5 letters

Every clue on record, most used first

Velveeta maker3 times
The New York Times — Wednesday, 9 June 1999
Big name in cheese2 times
The New York Times — Wednesday, 4 June 2003
Maker of Seven Seas salad dressingonce
The New York Times — Tuesday, 21 June 2005
Jell-O makeronce
The New York Times — Sunday, 25 April 2004
Old "Television Theatre" sponsoronce
The New York Times — Sunday, 24 August 2003
Macaroni & Cheese makeronce
The New York Times — Monday, 13 August 2001
Miracle Whip makeronce
The New York Times — Wednesday, 13 September 2000
40's-50's TV drama sponsoronce
The New York Times — Sunday, 29 June 1997
Big cheese processoronce
The New York Times — Saturday, 18 May 1996