RONCO

Set to 2 different clues across 2 published puzzles, most often "But wait, there's more!" company — The New York Times, Friday, 15 April 2011.

5 letters

Every clue on record, most used first

"But wait, there's more!" companyonce
The New York Times — Friday, 15 April 2011
Big name in infomercialsonce
The New York Times — Sunday, 26 December 2004