SEALY
Set to 8 different clues across 11 published puzzles, most often “Serta competitor” — The New York Times, Monday, 30 October 2006.
5 letters
Every clue on record, most used first
- Serta competitor2 times
The New York Times — Monday, 30 October 2006
- Serta rival2 times
The New York Times — Wednesday, 15 September 2004
- Simmons rival2 times
The New York Times — Sunday, 25 August 2002
- Company with the stock ticker symbol ZZonce
The New York Times — Wednesday, 30 December 2009
- Simmons competitoronce
The New York Times — Sunday, 22 February 2009
- Serta alternativeonce
The New York Times — Tuesday, 7 June 2005
- Mattress brandonce
The New York Times — Sunday, 3 December 2000
- Mattress makeronce
The New York Times — Friday, 18 December 1998